Monday, July 16, 2007

Tesc-oh no you dont...

Tesco have made a bold move recently by actually admitting in their ads that Asda are cheaper than them on a number of products; as they fight a well publicised supermarket price war.

"945 products are cheaper at Asda, but 1213 products are cheaper at Tesco" sort of thing.

Its quite interesting to see how this might play out, because (for example) Asda might come back and say that 'The products Tesco are cheaper on are those you don't buy often' or even 'That's mostly their economy brand stuff which is worse than our economy brand stuff". Etc.

I understand the idea, and in principle I think its a good one. But it's not without risk, and if Asda fight back things could get messy...

2 comments:

NP said...

And personally, I'm sick of the Tesco ads. They are bloody everywhere. More rotations would have relieved the tedium.

Rob Mortimer said...

Very true.
Individually they are good, but not differentiated enough to stop them seeming repetitive.

This new one is a bit better though as its saying something new.