I really like the new MFI ad by M+C Saatchi. Featuring a family testing out furniture in an argument. Its nicely produced, not overbearing about the punch line, and has a nice realism to it that makes it connect rather than talk over. I especially love where she sends the paper flying at the end.
Shame though, that Chimp Media Monitoring has found a remarkable similarity between that ad and one produced for Ikea by Crispin Porter + Bogusky in the US.