One thing I've noticed (what with my fiancee's family being from Hong Kong) is that a huge number of products in/from Asia literally try to specify that they are a brand.
"Happy Boy Brand" "Lucky Star Brand"
Yet you wouldnt really get away with that here. You wouldnt see "Norwich Union Brand" or "Pepsi Brand Cola".
So I wonder what difference there is in the perception of brands that makes this the case, or whether it is in fact just a language thing.