Middle aged boardrooms trying to be cool are so bloody annoying. Their constant desire to be hip, to be with it, to get down with the kids.
Its so embarrassing.
Now the respected name of Virgin Megastores is to leave the highstreet after being bought out. You'd think they would find a good solid name to try and help maintain the company after rebranding wouldnt you. But no.
They have picked the most ridiculous example of 50 year old boardroom mid life crisis dictionary burning ever.
The new name for Virgin Megastores is: Zavvi
*bangs head on wall*
Its a name I can see in many places... "Zavvi in financial trouble", "Zavvi sales down", "Zavvi undertake rebranding", "Zavvi undertakes another rebrand", "Zavvi goes bust", "Zavvi is bought out", "Zavvi to return to Virgin name".
Argh. Poor Richard Branson, all that hard work...