And what I love even more is the fans funny reaction, claiming that Paddington would never give up Marmalade... to which the creator responds by saying:
He said he wanted to quell "an ill-founded rumour doing the rounds that I was responsible for the script of a television commercial featuring Paddington Bear testing a Marmite sandwich, adding that one of the reasons may have been that Marmite paid me a truly vast sum of money".
"I should be so lucky – particularly since I didn't write it", he said in a letter to The Times, adding: "I have to report that although Paddington found the sandwich interesting, bears are creatures of habit. It would require a good deal more than the combined current withdrawals from Northern Rock to wean him off marmalade, if then."
Maybe he should write ads with such witty charm as that.