No i'm not talking about the awful looking film... but about a new "internet based investigative ad" hunt that's just starting.
Normally I don't bother with these, but this one looks interesting for two reasons:
1. Its for a brand that generally has good ads.
2. There appears to be a lot of work gone into the story and production.
Here is the opening video, and I love some of the more subtle touches like the domino colours.
I look forward to where this is going, and I hope the end ad/result is worth it!