"Hi, I'm calling from Google with regards to your adwords account."
'I don't have your name on our contacts list, are you calling from Google?'
Lying little bastard. He was actually cold calling from a bunch of ropey looking lead merchants called Net Leader Ltd. With their stock shots of a skyscraper and flash template animations with badly added individual typography.
My favourite bit was when he said "You spend a lot of money with us on our website w w w . google . co . uk..." Do we?!! Only tens of thousands mate, thanks for reminding me of how to find google, I would be stuck otherwise.
Honestly, and people think advertisers bullshit...