...but two celebrity changes later and some script alterations, and we have cringeworthy material.
To be fair, the ad does a good job of selling the comfort and cleanliness of the brand; but Lenny Henry really doesn't suit it, and the 'punchline' is just enough to make you shrivel up like a hedgehog watching The Office.
Everything is premier but the price... a nice if unoriginal idea. A case of "how can we differentiate ourselves from the 5 other 'nice but cheap' hotel brands out there.
Better casting and it may have worked a lot better...