Wednesday, February 27, 2008

Ideas That Sounded Good at the Time...

...but two celebrity changes later and some script alterations, and we have cringeworthy material.

To be fair, the ad does a good job of selling the comfort and cleanliness of the brand; but Lenny Henry really doesn't suit it, and the 'punchline' is just enough to make you shrivel up like a hedgehog watching The Office.

Everything is premier but the price... a nice if unoriginal idea. A case of "how can we differentiate ourselves from the 5 other 'nice but cheap' hotel brands out there.

Better casting and it may have worked a lot better...

4 comments:

RebeccaWho said...

Yeah, I agree. I really dont like this advert at all.

David Mortimer said...

Chegwin: Can you name a good English Black comedian?

Gervais: [Pause]
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[Looks at picture of Lenny Henry]
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[Pause]

Rob Mortimer said...

There are good black english comedians, but that quote is highly relevant David!

pisspoorenglish said...

If you hadn't seen this advert, you could be forgiven for thinking Lenny Henry was in fact dead, such is the impact of his comedy nowadays. So you're bang on when you question why the devil they'd use him to promote their brand!