"A new toy everyday"Great line, strategy and everything. For all the information and opportunity we have today, a simple, motivating, truth-based idea still knocks CGI bollocks for six.You're right - this is a WK type of ad - but they didn't do it, TBWA did, which means they could have been WK but stuffed it. Well, I still really like TBWA but interms of work, take out ADIDAS and Apple, and they're nowhere close. Sadly.
Must be early TBWA then.But yes it is a great great ad, and it understands the imagination of children and how they utilise the product.
Today I got told Hegarty did this ad - so I don't know what's going on but it's brilliant eitherway.
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