Thursday, February 28, 2008

La Deutsche

Thanks to Chimp for pointing this ad out for the Citroen C5.

What impresses me is that Euro RSCG and Citroen have gone for quite a brave position with this ad, one that could leave them open to criticism, but might also create a positive shift.

"Unmistakably German (Made in France)"

To openly acknowledge the qualities of your competitors, and in a sense be critical of your heritage within your message seems like a very bold move. I look forward to seeing the reaction this ad gets, but full marks to the agency and client for trying something new; especially in an age with plenty of dull car ads.

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