The latest Uncle Bens ad depicts Indian folk in the only way possible (apparently), as Bollywood stars desperate to get their hands on the yummy sauce. (Cooked of course by a middle class white couple)
Why not go all out, show them all working in call centres? Or packed onto trains (oh no wait, they hint at that).
Next up is the Chinese soy sauce ad featuring children being forced into Olympic training, the American BBQ Sauce ad with Texas rednecks shooting their guns in the air, the UK Steak sauce ad with beefeaters sharing tea with the queen, and you get the idea.
Please can someone come up with a better way of advertising foreign influenced sauces than resorting to annoying stereotypes in cliched situations.