An interesting idea for O2, text a cameraphone pic of the shiny I in their latest 'Priority' to 63333 with the letters NYE and you could win tickets to events at the O2 in London. (aka the Mobillium Dome)It's a nice piece of interaction to get people texting in. How well it will work I don't know, but its the sort of idea I'd like to see more companies trying.
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