Tuesday, December 09, 2008

Raw like a lion

There is currently an interesting battle going on in the world of cola drinks. The fight over nature. And perhaps the most interesting of all is that for once the product strategies of the two main brands are very different.

Pepsi have introduced raw, an all natural version of pepsi. Whereas coke have simply started saying that coca cola is already made of all natural ingredients.

It will be fun finding out whether introducing a new drink makes normal pepsi look artificial, or if it puts its own stake in the ground that cokes claims can't quite match in perception.

1 comment:

Charles Edward Frith said...

Pepsi virgins?