Aka - Just because you acknowledge being terrible doesn't make it good Part 1
Don't you just hate it when a product you love is sullied by bad advertising?
But I hate it more when a product I love makes an ad that is not only bad, but tries half heartedly to acknowledge its own badness.
Cue Tunnocks Caramel Wafers, with what looks like agency staff imitating cheesy bite shots. It just doesn't feel right. It's low budget, and that's fair enough; you can't magic money from thin air... but it doesn't take the imitation anywhere funny, so you end up with a typical bad chocolate ad, without the product!