Thursday, May 07, 2009

Bring Out The Branson!

The new Virgin Trains ad is great because it knows exactly how much Branson to use. Whereas the Virgin Media ads have him revealed from a freaky doctor woman, and credit card ads have him revealed from a surgeon; this ad just slips him into the characters without a fanfare, and is all the better for it.

That tale of working on a train (impossible on Virgin Pendolino's in standard I might add, I've sat in bigger shoeboxes) to get something done before you arrive; mixed with some silly but humourous encouragement.

The soundtrack is just about spot on and the appearance of the keyboardist is a great twist.

I also think the line 'Where Do You Want to Be?' is simple but gives the feel of a big brand looking for the customer against random mixing of places (London Midland anyone?). It looks and feels like a Virgin brand, and for an industry like train travel there are few better things.

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