Tuesday, January 04, 2011

Welcome to 2011!

Well another year goes by, and the world of advertising and marketing continues to be an interesting and exciting place to be, accompanied by some great people that I thoroughly enjoy talking to.

To start the year here are my DOs and DON'Ts for 2011:

DO ------------------------------------

Make Things - I've talked about this to people for a while now, and examples like Newspaper Club show just how important the tangible pyshical object will become over the next few years. People who have grown up with the internet are starting to really appreciate the value of real physical objects.

Stop Shouting - Tell don't Yell, as Gemma T rightly points out. People are not stupid, we don't need to blast our messages at them, we don't need to shove things in people's faces. We need to be engaging, entertaining and acknowledge the way people actually receive our work.

Be Honest - Being honest and open has been gradually getting more important over the last decade. This year is no different.

Be Less Cliche'd - This is always a good thing.

DON'T -------------------------------

Treat Facebook Like an Adspace - This one is blatantly obvious, but people are still doing it.
Use 'Rock' - This week a new radio station went national, a new pop station. Apparently it 'rocks'. No, it sodding does not. Tell you what, I'll go launch a Pop station that plays wall to wall Slayer and Cradle of Filth shall I?

Argue with Ourselves - With things the way they are, Tories cutting budgets and raising taxes (Slagging off Tories for raising taxes, oh the irony), we should be working together. Creatives, planners, account handlers, let's just work together and make some damn good work. We can always start bitching at each other once the budgets start going back up.

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