Tuesday, June 05, 2007

How Lo Can You Go?


Wow. The fuss over the new London 2012 logo is immense.
Designed by Wolf Ollins, it has a weird Jet Set Radio feel to it.

I like it moving, but im not sure about it still, and I dont think much of the colours. A bit too early 90s fluro...which is in style now, but in 5 years?

Its not timeless, but it might just be perfect as a piece of design to fit a specific moment. Time, and fashion will tell...

3 comments:

Doug said...

nu rave olympics. awesome.

Rob (ad pit) said...

That would be fantastic.

Get the Prodigy to remix the national anthems, opening ceremony with the Klaxons and CSS.

Ill be there with my glowsticks for the UK massive ;)

Dave Mortimer said...

In the Sun today (don't look at me like that, I was on a train and someone had left it on my table...)they had one of their guys design one and it was actually pretty good.

It used the Underground map style to recreate the Olympic rings. I'll see if i can find a picture of it...