I think that Big Brother should be mandatory viewing for marketers.
Note, I mean figuratively, not actually watching that hype ball of fake garbage.
Its an absolute masterclass in how people say and do different things.
Millions of people every year say "I'm not watching that rubbish again"...but they do.
People say they want to see sex and huge arguments, and they do; but as soon as they do they complain like mice with mouldy cheese.
People are rightly appalled and disgusted by stupid posh people using racist words without even realising they are being offensive. But they watch it, and will turn in specially just to Big Brother 27, Now with 10% more N-word.
Had Channel 4 censored the word, would they have had half the viewers? I doubt it.
Listen to people talk about Big Brother, and find out what is going on. Because you will rarely get such an insight into how people think and react to unusual stimuli than this....apart from maybe the London 2012 logo. ;)