Well the new BA ad is out, and despite not being impressed by the last one I felt quite excited at seeing how they would redeem themselves.
Well what has apparently taken place is some kind of melting pot mix with an HSBC ad. Except it doesn't quite have the local charm of most HSBC ads, and it didn't really feel like it sold me the airline at all. It made me want a Mango Lassi* sure, but that was about it.
Shame really, there is a nice message and feeling mixed up here. It needs to be less HSBC and more BA next time though.
*See HSBC ad