Monday, September 21, 2009

Hey Dad it's One for the Show...

At last! Both the One Show and D&ad awards have announced that they will take action against scam ads that were not produced to a brief and requested by the client. Brilliantly, D&ad will make ECD's vouch for each ad submitted, and will name and shame those who break the rules.

It's great to know that only real ads will be included after the numerous debacles over the last few years. Admittedly there is still space for fractional media budgeted pieces, but 1 problem is better than 2!

I'm all in favour of showing off the best creative we can make, but recently it's been like drugged up athletes winning medals; it's an unfair advantage that should never be merited. That said, I am in favour of creating a specific award for un-sanctioned ads, a space for us to push the boundaries without cheating.

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