I've noticed that the slightly nifty 'clean ads' on pavements have started to get a little irritating. My 10 minutes walk from bus stop to office is now met by at least four of the things, and they are starting to lose their novelty somewhat.
Of course we need to find new and interesting ways to get our brand messages out there, but we have to remember that simply shoving logos and straplines at people wherever they look is likely to do more harm than good.
If we fill every little gap we find full of ads and brand messages, can we really be surprised when people stop paying attention to what we say?
1 comment:
We are daily faced with thousands of ads and it almost seems hopeless for brands to break through the clutter. It’s all about finding those people who are already hungry for your product, then making yourself available.
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