After a long evening of ad related discussion with James and Andrew, I think bed is the best place to head. But first I should comment about the new Yakult ad. After the good but short lived ads earlier in the year, I hope this campaign will remain a bit longer.
The new ad is here on Pauls blog:
I like it. No overtly new thinking involved, but it does convey its message well.
The animation styles used convey each era brilliantly, and the voiceover is simple but effective, and without being dull or patronising.
Whether it will win over many new Yakulties I don't know, but it certainly reminds me why I like the brand.