So apparently Smarties no longer contain artificial colours; which is good if you don't like hyperactive kids or crushed beetles in your food.
The campaign is probably the most "to parents" one that Smarties have ever done. Its pretty much full on "no artificials mean better for your kids" talk.
A brand that has had such vibrant and colourful advertising over the years could surely manage something more inspiring than this. The message is one parents want to hear, but otherwise... its just weak.