After my slight amusement at being introduced as "famous Rob" by Russell Davies, Andrew and James seem determined to make it stick as a nickname..!
However, I was very scared today to notice that when you put in "famous rob" in google, im number 1! Should I be proud or scared? Answers on a postcard please...
Sony Bravia Part II
The anticipation levels for the new Sony Bravia ad are getting ridiculous; we are talking Honda territory here...
I've been waiting for actual video footage before making a post, but just LOOK at that image. If you read the stats for the ad, they talk about:
70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire
I mean, thats mental. Again, it's going for the huge Honda approach, and it appears to be working. I just hope that the end result is as good as the amazing images suggest. The official Sony Bravia site is here.
And a final point. Notice how they are very very clear on using the word Bravia all the time. Its very well done, its driving the brand name into people's heads brilliantly.