After my recent post on ecologically sound bags breaking really easily, I must give huge praise to Sainsburys for the scheme they are running today.
Instead of the usual plastic bags they are giving away free their thicker bags for life, with the promise that when it breaks you can take it in and get a new one free. That is brilliant.
Encouraging people to help make a difference, whilst also giving them something useful. It shows good thinking on the part of the store, and will certainly have a positive effect on their brand image.