Finally after so long and so much rubbish, we finally have a good price comparison website ad.
It has been a battle to get here but Compare the Market has done it with the magnificent Compare the Meerkat campaign.
Ok ok. It's probably not the most durable campaign, and it isn't executed perfectly; but it's amusing, silly, and full of details that make it work. The website for example is excellent, even down to the mock logo with two meerkats instead of £ symbols.
Watch the boring crap by Money Supermeerkat (great pun by an anon poster on Scamp), Gocompare etc etc... and you'll appreciate this more. In it's market its miles ahead.