The new ad for T-Mobile has been causing a bit of a stir on the web. A nice (but very long) video featuring some contagious dancing on Liverpool St station. (Why are these things always in central London...)
The choice of music is good, the execution is good, and the idea and feeling it gives off seem much better than the stuff T-Mobile have done recently.
The only thing that makes me unsure is where the line of genuine moment and rehearsed performance fits in. Regardless its a good piece of film, but the message feels less special if its not a real moment.
The best Liverpool St video however is still this one: