Good to see Innocent's new ad is a step better than their last one.
This new tv ad captures more of their wonderful brand personality (though even caling them a brand seems too business like!), and puts across a good sense of their ethics and responsibility.
Best of all, it does what the previous ad failed to do, and that is capture a little of the great sense of humour/light-heartedness that fills the air whenever you read the label an innocent product.
Yep, this ad feels like an Innocent ad should; and thats a pretty good compliment in my book.