The recent Direct Line insurance ads are really interesting.
I know they have been on for a little while, but I felt it was worth adding a post about.
The basic premise is brilliant. Instead of trying to pretend that insurance is great, that every insurer is a nice company there to help you out... they show an honest picture. That people do not like insurers, and that they feel mistreated or ripped off by them; and then demonstrate how Direct Line aren't quite as bad.
Its something that everyone who uses insurance feels at sometime, and it catches it perfectly. Its so refreshingly honest, and that honesty then reflects on the whole company.
A good insurance ad?! Thats better.