Wednesday, July 12, 2006

Are Cars the New Denim?

Or more exactly:

Are Citroen the new Levi's?


The ads for the C4 are fast about to create their second chart hit. With the song from the new ad being played on every radio station that plays dance or chart music.



If they keep this up it could become like Levis, creating hit after hit with each new campaign. Others have had a hit or two (Budweiser, Pepe, Lynx etc), but Levi's have been one of the few to keep doing it. (FLat Eric, Boombastic, Spaceman, etc, etc)

Is this something Euro RSCG (at last check they did Peugeot/Citroen in the UK) have tried to do I wonder, or is it just good luck?

Answers on a postcard please...

3 comments:

Rob @ Cynic said...

Apprentely Justin Timberlake was hired to perform the 'dance moves' that the robot does.

What a waste of cash and a perfect demonstration of a star-fucking client.

Wish I had one ... ha!

Rob Mortimer said...

Really? I thought it was the choreographer guy whos name I forget.

Its nice to see Citroen again showing some of that quirkiness which so many people like about them.

Rob @ Cynic said...

Maybe you're right - I hope you are because then I can prove to Andy he doesn't know as much gossip as HEAT magazine.