Or more exactly:
Are Citroen the new Levi's?
The ads for the C4 are fast about to create their second chart hit. With the song from the new ad being played on every radio station that plays dance or chart music.
If they keep this up it could become like Levis, creating hit after hit with each new campaign. Others have had a hit or two (Budweiser, Pepe, Lynx etc), but Levi's have been one of the few to keep doing it. (FLat Eric, Boombastic, Spaceman, etc, etc)
Is this something Euro RSCG (at last check they did Peugeot/Citroen in the UK) have tried to do I wonder, or is it just good luck?
Answers on a postcard please...