An important lesson for all brands looking to move into the realms of "digital" and "shared media" (eurgh, horrible words...).
Virgin Money were forced to remove a competition on B3TA which asked creative responses to their current ad positioning. Example results included a mock up of Richard Branson relieving himself over a man dressed as a baby.
Apparently B3TA warned them that the results would be crazy, but they decided to go for it anyway.
Now either this normally media savvy brand has got caught up in bandwagon fever, or was simply after the publicity... answers on a credit card please.
Virgin on the Ridiculous