Monday, October 16, 2006

Says it all again...

With reference to my earlier posts on Coke Zero vs Pepsi Max, and how Pepsi were laid back in waiting til the Coke fuss had died down before heavily pushing their product again. That was so representative of their attitude and brand image; seamless in its integration.

So guess what, now Pepsi Max is being advertised again, suddenly Coke Zero is back on our screens. It just typifies the difference between the two brands even more so than the quality and message of their ads.

1 comment:

FishNChimps said...

Isn't it fun when the testosterone starts flowing in the marketing departments?
Mediawasp has unearthed a nice example of the outbreak of the new cola wars:
http://mediawasp.blogspot.com/2006/10/zero-vs-max.html