Anyway, i've been wondering what to make of the new John Smiths 'barred' campaign. Inititally it's neither as funny nor appealing as the previous campaigns; but starting with the latest ad I think it is starting to show some potential.
The basic premise is a blokes pub where the landlord keeps barring people who watch girly tv / bring in noisy gadgets etc. Initially I found it to be very disappointing, amusing; but it has had none of the mass appeal or style of the Peter Kay (or even Jack Dee) ads. The old pub stereotype feels dated, although I suppose that is part of the idea.
The gadget one however is slightly more adventurous, and is all the better for it. A lot of the ad's humour is in the way the barman appears, and in this ad they got it spot on; making it a surprise that's funny as well. If they make more of this campaign, they should use this one as the model.