Well, the "most anticipated advert of 2006" arrived.
Sony Bravia mkII, but the big debate raging is ...was it worth the wait?
Its a great ad in its own right, its bold, engaging and very visual. It gets across the colour message well. But after that amount of hype and the length of time we were made to wait to see it, its frankly a little disappointing.
Where the first ad was beautiful and implied natural movement, this ad is all man made objects and extravagence.
Where the first ad had wonderfully emulsional (sorry) music, where as this is unsutble and predictable. I dont think Fallon grasped just how much the music made the 'balls' ad work. It was an inspired song choice that probably quadrupled the effect of the ad.
The other problem for me is that much of the paint ends up looking fake because of the colour saturation. It looks like much of the explosions are CGI, even though I dont think any of them are, the less informed will probably think it is.
However. The saving grace of this ad is the final scene. The coloured rain pouring down and creating a rainbow of colours on the ground captures a chunk of that magic the first ad had. Its a beautiful ending to a flawed ad.
I hope the lessons are learnt and the next ad can be beautiful, engaging, and have better music. 7/10 says the school teacher part of me.