Hi! After bashing my dads laptop (metaphorically dad, dont worry), I can finally post about todays event. I will update on the mornings events later, but here is the details of the first talk of the afternoon:
The first part of the afternoon session was with Tim Ashton – Founder of Antidote.
After taking part in the earlier design conference Tim talked about “A Fresh Perspective”. Here are some of the key points of his talk:
Choosing ideas that people want to spend time with rather than interrupting things that people are interested in. Simple big ideas are more important than ever before. This is something that has been discussed a lot on blog’s recently.
He talks about forgetting the idea of 360, bringing ideas in across channels.
Content is everything, no ideas hierarchy.
Changing the team, creative teams should mean more than just copywriting and art directing. They should embrace collaboration. Multi skilled teams, they should include a planner and a comms planner.
Bored of “headline pun” and “coincidence visual ads, everything starting to feel the same. This might cause small tremors along most teams who work on car ads. Small car with big features anyone?
Design is a crucial opportunity to differentiate. Not enough design skills in ad agencies, and probably visa-versa.
So much bad design about. (Really? I hadn’t noticed, though that may be the point…)