Just heard the uk tv ad for Trident chewing gum has been banned after being considered racist.
I will try and find it on my dinner to show you.
Thoughts from those who've seen it?
Here are mine:
What a bloody awful ad. I can see what it's trying to do, make a chewing gum brand into some kind of trendy renegade brand. I really do get the impression that this is a client who has absolutely no understanding of just how little their product or brand means to anyone, even their loyal customers.
I don't think it's particularly racist, but its so badly written that it makes the actor appear stupid and stereotyped by the content.
I almost don't want to show the ad because that will only give it publicity, but for your benefit (thanks to Doug) its here. I get the strong impression Trident are going to walk into the next agency office and say "id like a You Tube viral please". Because if thats not the case, then someone at their agency is suffering from major 'cliche' avoidance syndrome.