Radio ads are so polarising. Some are great and some are awful.
While others are just diabloodybolical.
An ad for Debt Matters is currently on our local station all the time. (im not linking to them as I would hate to promote their site based on this ad).
It goes pretty much:
"Did you know you can pay off debts without a loan?
Oi, stupid, are you listening?
Look, you are in debt, therefore you must have a brain the size of a pea.
I really hate this kind of hard sell ad, and I hate the assumption that everyone in debt is ignorant and stupid even more. I speak to people who use these kinds of services on a regular basis, and most of them seem just as intelligent as anyone else. So why do this company (among others) not understand that? Honestly...