Tuesday, May 01, 2007

Mr T, I Pity the Fool Who Doesnt Like....He

Snickers has felt for years like a product with no real positioning, kind of wedged in a sub space around Mars. Now finally Snickers is back, with tacky but effective style.

Mr T brings the pain.

Its silly, but it uses him in the best possible way; as an iconic character rather than just a substanceless celebrity picture.

This ad also succeeds in mocking the diving footballer idea far better than the shitty Coke Zero ads. Positioning Snickers as a masculine snack is a sensible idea considering the way Mars has been pushed towards women in recent years (Including the softening of the typography on the wrapper).

I hope this campaign can continue with more original ideas, because in execution it is great.

5 comments:

lauren said...

get some nuts!!! i love it...

FishNChimps said...

There is something particularly satisfying about the thunk of the Snicker bar on the footballer's head. Cracks me up every time.

Rob (ad pit) said...

Yeah.
This ad could so easily have been terrible. But the details like the needless flattening of cars, the tank gun by his face and the bar to the head make it so much better.

Simplysteve said...

I think it's the fast and choppy pacing of this ad that makes it work well. An instant hit.

Age said...

Makes me wanna eat a Snickers.

Who am I kidding? I didn't need any encouragement!

Yummy product, even yummier ad, Mr. T is THE shit!