Rob @ Cynic: Why does advertising excite me?
Its quite difficult to answer because its something i've always been interested in. I can remember in detail some ads from when I must have been 3 or 4!
I love creative things, music, graphics, film etc... and advertising combines all of those things. I've always been into writing, and it's always fascinated me about how advertising talks to people (tone of voice, the words they use etc).
Now that people can spread messages in minutes, the prospect of joining advertising at a time when it is both more restricted and yet more open than ever is a thrilling one.