Monday, May 21, 2007

Mental Hondaism

So! Another Honda ad, and this time with surprisingly little fanfare... which is rather odd as I think its the best one they've done in a while.

That fabled red Honda badge is always a sign of dedicated passion to speed and driving, to taking (relatively) ordinary cars and making something extraordinary out of them.

The new ad only hints at what it's for with the badge at the end, but any petrolhead will see that and know straight away what is coming (I assume a Civic Type R)... and the ad itself carries across the passion perfectly.

Image from IGN

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