Monday, February 20, 2006

Renault Megane

Someone thought it was a good idea to (almost) parody their own ad by laughing at how people only notice the rear thanks to the "ass shakin" ads.

Unfortunately, despite a good idea and end thought, someone kind of forgot to make the middle bit work. It ends up just feeling messy and clumsy, with none of the style or charm of the other ads.


Monday, February 13, 2006

Nike - The Beautiful Game

Interesting new ad/viral from Nike leading up to the World Cup 2006 (Soccer world cup for all you Americans out there!)

Taking on the guise of a ficticious cause promoting the honest and beautiful way of playing the game, its interesting and entertaining. It also has a big message for those of us who love the game and are fed up of people diving and cheating.

Not only that, it features the legend himself, Eric Cantona.

This is the first in a series of 8, and apparently they hit TV very shortly.

And hopefully, thanks to their marketing agency considering this blog important enough to email me; I really would like to think that maybe, just maybe, you heard it here first!


Tuesday, February 07, 2006


What the hell is going on with company logos in the past 12 months?

Walkers (the UK brand of Lays) is undergoing a logo change. Basically they are replacing the long running typeface with something that looks awful.


What purpose could this possibly serve? It doesnt make the brand feel any better. Its not more modern. Its just change for the sake of change, why pay good money for that?

All this after Intel, AT+T, UPS, Kodak, etc, all change their globally known brand logos for stuff that is nowhere near as good!

Has the world run short of good graphic designers or what?!

Back from holidays!

Ah yes. Hong Kong adverts are mostly rubbish, but I did see a few absolute gems.

The best being an MTR (underground) ad for the discovery channel.

They basically created a flick book advert that was posted and lit up for a stretch coming into Causeway Bay station. You look out of any window on that side of the train and you can watch the ad as you move.

Fantastic creativity and placement. Seriously brilliant. Id love to see that concept on the Underground here!