Monday, March 31, 2008
Glass and a Half Empty
Hype means that instead of 10 "It's good" reviews you get 5 "Not as good as the original" and 5 "ad of the year!" reviews. People drastically over or under rate the ad because of what came before it.
A good ad with a good soundtrack. Good idea. Good Follow Up. But, it's just that; good. Not great, not exeptional, not the wonder we were expecting. Also, seeing people spoils its transformers like quality. Problem for me is, if this was their second best idea... what's next?
Maybe the fall of the BIG ad starts here... discuss.
Friday, March 28, 2008
Before You Create Your Next Online Video...
" YouTube Insight is "a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site," the company said on a team blog. Uploaders will be able to see how frequently videos are viewed in different parts of the world, "as well as how popular they are relative to all videos in that market over a given period of time."
Insight also provides, well, insight into how long it takes a video to achieve popularity and how a video behaves after popularity peaks.
The blog post studiously avoids mention of advertisers, except to point out to YouTube partners that "the more popular a video is, the more advertising revenue it can generate."
The tools "give a lot of context around the performance of video over time, where your audience is coming from, and how your message is connecting to your audience," YouTube Program Manager Tracy Chan said. "Effectively, YouTube has become an ad-effectiveness, or an insight-effectiveness, tool." "
Wednesday, March 26, 2008
Axl Rose Tinted Specs
"Dr Pepper has revealed that it will give everyone in America free drinks if Guns N' Roses release a new album in 2008.
The soft drinks firm claimed every person in the country will be entitled to a free beverage if the rockers release their long-awaited Chinese Democracy LP by the end of the year.
In a press release the firm told frontman Axl Rose that they understand why it has taken so long to produce the record and said former band members Slash and Buckethead would be exempt from the free drink deal.
The company said: "Tired of a world in which Americans idolise wannabe singers and musicals about high schoolers pass as rock ‘n roll music, Dr Pepper is encouraging (ok, begging) Axl Rose to finally release his 17-years-in-the-making belabored masterpiece, Chinese Democracy, in 2008.
"In an unprecedented show of solidarity with Axl, everyone in America, except estranged GNR guitarists Slash and Buckethead, will receive a free can of Dr Pepper if the album ships some time - anytime! - in 2008.
"Dr Pepper supports Axl, and fully understands that sometimes you have to make it through the jungle before you get it right."
Guns N' Roses last album The Spaghetti Incident? was released in 1993."
Source: Digital Spy
Tuesday, March 25, 2008
Credit Where It's Due
If adding Richard Huntingdon to the staff helps Saatchi's other campaigns as much as it appears to have helped this one then things are definitely looking up for them.
Thursday, March 20, 2008
Tell Em About the Honey
Good brand characters aren't the outdated relics they may seem, but with good writing and insights they can be inspiring and effective. Look at Monkey for PG Tips as a primate example.
But Honey Monster... sigh.
A brilliant John Webster creation dropped into rubbish ads for so many years. There used to be a rule that Sugar Puffs ads would only use "cool" ideas that were several years past their cool date. (I.e.: Expect a Matrix influenced ad next year)
The latest ad is nearer to the mark but still fails. The problem is that Honey Monster ads just try far far too hard to be cool.
Tony the Tiger is cool because as cheesy as he is, he doesn't appear to try and be anything other than himself. He messes up and doesn't care. But HM is so self consiously trying to be cool, it just feels flat and contrived; especially after so many bad ads.
Give him to Mother, then it might just work.
Wednesday, March 19, 2008
Sugar Huff Puffs
Unusual ideas or a copywriter pissed
Yet another rip off from our mad ad land
Another's idea gives a client helping hand
The bellowing yellow fellow in a tedious caper
Influence more obvious than xeroxed paper
Parody Ads - Part 2
I cannot find a video of it, but the latest promo for Challenge TV features an excellent parody of the Sony Bravia Bunnies ad.
The atmosphere and animation is very well done and it hits that fine line of parody where you suspect it could be real but are suspicious. Good ending too.
Targeting the Gamer Generation
Not sure about the message, but the execution here is spot on.
Friday, March 14, 2008
Sometimes You Just Don't Need That BIG Budget
Happily the new Pot Noodle ad is brilliant. A parody of the Guinness Domino ad (Tipping Point), with the right style and atmosphere.
A good point raised on the You Tube comments is just how small the budget for this must have been compared to the original; but this one is so much better. I love the Guinness and Honda reference for the tyres, and also the blatant cutting.
It feels like so much more thought went into this one.
Thursday, March 13, 2008
Talent Borrows, Genius Steals, Agencies Take Lock Stock and Dancing Bear
Creative media obviously takes influence from elsewhere, but I cannot remember so many cases in such a short space of time where ads are so clearly lifted from other works without even acknowledging the original.
It's not like there is an issue when the agency works with the creator (E.g.: W+K's Cravendale milk campaign) to adapt pieces, or at least acknowledges their rights to work; but this seems more problematic, as if some agencies are deliberately staying quiet to minimise damage to their creative reputations.
Or has this always been the case, but its just easier to find the original now?
(Nice new Xerox logo from Xerox.com, love the typography, especially on the X's)
Wednesday, March 12, 2008
Stone the Crows
It might as well be a promo for her new album. In fact the only good thing about it is the reference to the sexual innuendo of old by having her drop bits of the bar down her top. But even that feels weak compared to the simplicity and power of even the most over the top of the old flake ads.
Besides, when dropping chocolate into cleavage is the highlight of your new ad (and you aren't advertising Lynx) be very worried.
Three words repeatedly come to mind here, apart from 'poor casting' and 'a celebrity does not work as flake girl', they are this: Trying.Too.Hard.
Tuesday, March 11, 2008
To the Point.
Some People are Gay.
Get Over It.
Simple, nicely worded, and I hope effective.
Saturday, March 08, 2008
Are Women Funny?
Either way its worth going to:
'Are Women Funny?'
'Why is the female creative a rare breed? Is it simply because they just
aren't funny enough'
When & where?
11th March 2008, 6:30pm at the Circle Club, Barton Arcade, Manchester...
Creative Departments nationwide have found themselves lacking female
creative talent. Why is this? Could it simply be that they are not funny
enough? Women have places in many boardrooms across the country however
numbers within the creative department are low. What is it that women lack
to be a part of Advertising design, Product design.. etc or is the problem
that the job just doesn't appeal to women for some reason? Join us over
this supper time debate as we try to find out just what the problem is.
Are Women Funny?
Is this the problem or are there other issues?
Is advertising just an old-fashioned industry?
Is it too male orientated?
What do women lack for the role?
What does the role lack for women?
Monday, March 03, 2008
The Great Drinks Debate
Why British Ale?
1. Choice - British ale comes in hundreds of varieties. Light, mild, bitter, dark, fruity, tangy. Whatever your taste in beer there is an ale to suit you.
2. Supporting Local Businesses - British Ale is made by hundreds of small independent brewers, making new drinks every year to meet the tastes of the consumer. You can try different beers in every county in Britain. In contrast, lager is dominated by multinational conglomerates.
3. Development - British Ale constantly changes and develops, lager remains almost exactly the same as 30 years ago; yes, it still mostly tastes of cats piss. With ale you get both the heritage of the old, but development of the new.
4. Worth Fighting For - When the lager producing industries tried to use their ownership of pubs to force out real ale, they sparked a movement which became CAMRA (Campaign for Real Ale), and slowly they fought back and ensured real ale retained its place. Who would campaign to save Carling or Carlsberg?!
5. Who Drinks It - When was the last time you heard of loutish teenagers causing trouble after sinking twenty pints of Bombadier or Old Speckled Hen?
Please vote now! Thank you.
Remember, this isn't about who drinks more of what. This is about the merits of each drink, and even if it was; ale is catching up lager as people get sick of every lager tasting the same... yes, like cat's piss.
Image from my favourite Ale makers - Black Sheep Brewery