Well allegedly this advert was deemed to risky to air by Microsoft executives.
Which is a shame as its an amusing twist on the lots of guns movie joke.
Its pretty amusing, but the key thing about it for me is that it really puts across a sense of fun and bonding that is exactly what Microsoft is pouring hundreds of millions of dollars into Xbox Live to achieve.
Banned 360 Ad
I can understand why they dont show it... but the idea works very well.