Sunday, February 09, 2014

Advertising as a reflection of society

I read a great post by Richard Huntingdon the other week, which discussed how advertising should be more representitive of society, and how we can help break down barriers.

In the last two weeks, two huge brands have taken small but important steps along that road - and whilst we should always be mindful of what our target audience's preferences are, sometimes, reality is too important not to show.

Coca Cola and Chevrolet have done a great job of taking the realities of life in America, and bringing them into their advertising. Both are excellent examples of how the vocal conservative minorities should never stop what we do from reflecting the world around us.

In fact, in both cases, the inclusion of gay couples is so natural and subtle, that it's hard to understand how anyone could object. We know better of course, some people are just that reactionary. But those few seconds are very important to both advertising and the world around us. These are big brands, HUGE brands, who have produced campaigns that truly reflect their audience.

This is not some minority focused campaign, these are superbowl and olympic ads. No escaping or hiding from reality here. I think it's magnificent to see brands take this step, where many would have backed away. I trust and hope that for every idiot who can't see through their own xenophobia or homophobia, there will be a decent minded person or two to replace and increase their sales.

With that in mind, I'm sipping a coke as I type this. Well done Coca Cola and well done Chevrolet.

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