Very much liking this ad from BNZ (Bank of New Zealand), which looks at both the good and bad side of what money can do to us.
It's a different tone what I usually see from banks, with the nice thought provoking message that money itself isn't good or bad, it's what you as a person or people do with it. It inspires you to think (if only for a few seconds) about what you might do for or with money.
Executionally the 90second version below (which combines the good and bad versions) may be a little long, but I think it's a really interesting campaign.
2 comments:
This is a rather daring approach for a bank. Interesting way to differentiate itself in the category.
Agreed. It's a nice way of reframing the arguments about greed, whilst hinting that they do more good with their money than other banks.
I think the idea seems more daring than it actually is, but that's what makes it smart.
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