Two Nice Pieces

Sony's new 3D ad, why bother trying to convey the benefits when you can make people want to see it for themselves...




And a much better than expected piece for Coke / World Cup with Corden and Rooney. I love how Coke are trying to take hold of the celebrations angle of the football, it fits perfectly with the brand and makes their sponsorship stand out from the 50 others. Besides, it references Roger Milla; meaning instant awesomeness.

Man City Fans Look Away

Fresh from referencing him about the Eyebrow ad, Kaka is making an appearance in the new Sony Bravia ad.

It features something called the Bravia-drome, which is apparently the world's largest Zoetrope... what ever that is.

But the ad looks like something interesting, that might make the Bravia campaign swing back to its heights. Lets hope!

The Giant Bunnies Will Kill Us All!!!

Not really made my mind up about the new Sony Bravia ad (you know, the one with the bunnies that everyone is trying to clainm was nicked from 27 other sources)... I've only seen it once.

But, theres a pretty decent set of behind the scenes footage and interviews here:

It starts here...

Although the last Sony Bravia ad didnt live up to the hype, it was good enough for me to await the next ad with keen interest... and so here is the first batch of information, and some pictures of the build up:

The next ad is built around the idea of play-doh! Which to me opens quite a few interesting possibilities.

Apparently it's being directed by Frank Budgen, who previously directed 'Gorgeous'; and shot in New York.

I have been sent a couple of pictures if people are interested:









Just please be better than the last one... oh, and I am keeping my fingers crossed for a cameo by Morph.