Future Marketing Summit Day Two - Part 2

Mike Mathieson and the other guy whose name is not in my booklet – the founders of Cake talking about entertainment insights.

Firstly, I absolutely love the fact that Cake was names after the Cake episode of Brass Eye. They also showed some interesting examples of their work.

They talked about the Internet as a social transformer, about entertainment as an ice breaker; and about how focus is moving towards shared experiences.

They showed some good examples, including work for Motorola and Nintendo Wii (hurrah!). They seem to be very good at creating attention and press coverage gaining events… but the question for me is, how good are they outside their safety zone, which appears to be mostly music?