Motor City Awakens

There is no avoiding it, this ad is just brilliant. The kind of bold thinking that is everything good about America. The reflection and spirit to create something that has the potential (and indeed deserves) to spark a city into regeneration.

Others have really praised this ad, and rightly so; but even then... The tagline 'Imported from Detroit' is genius, showing the kind of clever thinking that tells you everything about why W+K is one of, if not the best agency in the world. It doesn't try to sugar coat, it doesn't have brazen pomposity or an unachievable dream cloying up the airtime. It is, it does, it works, it inspires.

This is Chrysler's '1984'. It deserves to be looked back on in 20 years as an ad that changed the way people thought about a city, about a brand, and about how to communicate honestly and engagingly with your target audience.