Why Guerrilla Marketing isnt Dead

I must interrupt my Future Marketing Summit posts (one update left plus my views to come!) to mention a fantastic piece of Guerrilla/Ambush marketing on behalf of the Xbox 360.

As you may know, the PS3 launched yesterday in the UK; to surprisingly little enthusiasm. It sold well, but not with the mania we expected.

However, some kind people went and handed out free camping chairs to those who were waiting outside stores before they opened.

The chairs have written on the back "Shouldnt have kept you waiting", and the url www.shkyw.org.

Which of course...