I asked a little while ago for ideas as to what people think the Future Marketing Summit should be talking about, and here are (most of) the answers I got:
- "what people think about Big Ideas v a collection of little ones.
- Whatisface was on about this in Campaign, defending the Big Idea - but most of the examples he used were brands that have a long history, back into the old days of messaging."
- With such product parity, do people think Brand Advertising is MORE or LESS relevant in marketing today?
- Is the future of brand growth, product led?
- Will cause marketing become a core driver for brand differentiation/growth?
- Is brand activation a fad or is it here to stay?
- Why is creativity not so highly valued as media efficiency?
- Who are the future powerbrokers of business success? [ie: The retail trade now have the power over the Coca-Cola's of the World which is radically different from past times]
- Is communication about selling or leaving a positive impression on consumers?
- How much has innovation got to play in brand success?
- What is the real power of communicating on the net?
- Will the impact of copywriting on the public change the importance of creativity in an age where we need to keep doing more to interest people...?
- Why are their not enough bald men in advertising when there are so many shiny headed planners?
